Brand guidelines
One clear dot. The right fit.
right.fit helps Indian students find careers that fit who they are. The identity is calm, clinical and warm: a scientific report you can trust, not a flashy app.
Logo
Lowercase, heavy and tight. The gold full stop marks the moment a student finds their fit; the gold dot on the i echoes it. Never recolour, stretch or separate the dots.
Keep clear space equal to the height of the gold dot on every side. Minimum width 80px.
Colour
Emerald carries the brand. Gold is used sparingly, like the dot.
Deep Emerald
#0F4A3A
Authority, headings, primary surfaces
Emerald
#0D7A5F
Logo, links, data highlights
Gold
#C9A84C
The dot. One call to action per screen
Parchment
#F7F4EA
Page background, reads like a report
Ink
#0A1410
Body text
Typography
Display · Urbanist
Find your fit.
Headings and the logo. Weights 700 to 800, tight spacing.
Body · Epilogue
Five psychometric modules map your interests, aptitude and personality to 604 India-mapped careers.
Paragraphs, forms and reports. Weights 400 to 600.
Voice
Evidence first
Say what the science shows. Cite instruments, not hype.
Advisory, not prescriptive
We inform decisions for students and parents; we never dictate them.
Warm and plain
Short sentences, no jargon, no dashes for drama. Speak to a 15-year-old and their parent at once.